In this week’s live training I talk more about what the top leaders (Networking Superstars) are doing differently to most struggling networker marketers in order to get predictable sales and signups in their business.
Hint: They don’t get their sales by posting about their business or products all over social media!
It’s time to think differently about your marketing, especially if you want to succeed in network marketing online.
Watch The How-to Sell on Social Without Being Spammy Training (13:17)
<<This video is an edited version of a previous Facebook Live training I did. We’ve edited it down to remove any fluff. Please note that because this was a LIVE video, sometimes the video goes out of sync or slows down.>>
Key Moments In This Episode
- 0:00 – Intro & Summary
- 2:32 – Build an Audience of Targeted Prospects
- 5:17 – Create Content That Attracts
- 6:40 – Turn Your Audience into Qualified Leads
- 8:28 – Convert Your Leads into Sales
So, to summarise what’s in this training, let’s break this down into FOUR (4) sections.
#1 – Build an Audience of Targeted Prospects
To begin with, before you can sell anything online… you need to build an audience targeted prospects.
They can’t be just anyone. They have to be your perfect people. Ultimately, the kinds of people who would buy your products or services or join your opportunity.
So, there’s a number of ways you can do, however this way is the easiest to begin with:
- Go to Facebook Groups or Experts Pages in your industry.
- Look for people who are engaging and taking part in the discussion.
- Visit their profile and see if they’re the kind of person you want in your audience.
- Comment, send a friend request and a message.
- Repeat, repeat, repeat.
Now I know that sounds SUPER SIMPLE. And it is.
And if you connect with just 5 people per day, every single day… very soon you’ll have hundreds / thousands of new targeted prospects who will see your content.
#2 – Create Content That Attracts
Now this is easier said than done… but once you CRACK IT, you will have so many people coming to you you won’t know what to do with them.
The key here is that you create the right kind of content.
YOU CANNOT KEEP SHOUTING ABOUT YOUR PRODUCTS, SERVICES OR OPPORTUNITY and expect people to follow you.
They just won’t.
So, instead… create content that:
And watch your target audience LOVE your content.
Now, you’re starting to build an audience that Knows, Likes and Trusts you 🙂
#3 – Turn Your Audience Into Qualified Leads
Now, there’s a number of ways to do this… but the ways I like are:
- Get people to join your free Facebook Group
- Get people to join your email list
Anyone who joins your Facebook Group, is a HOT prospect.
They’ve raised their hand and expressed an interest in YOU and the kind of content you are sharing.
So, these people are perfect to reach out to in Messenger / DM’s and take through The C.A.S.S. Method.
The C.A.S.S. Method is my Magic Messenger Sales Process which allows you to take cold leads, warm them up and then turn them into sales and signups in messenger like a pro!
I’ll go into more detail about this in another training soon…
But for now… just know that you can EASILY make sales in messenger when you know the right things to say 🙂
The Email List comes later in the High-Tech / Automation part of our process (Phase #2)… so I’m not going to talk about that here.
#4 – Convert Your Leads Into Sales
This is where it gets EXCITING!
Because if you’ve done the other steps well… then you should have raving fans who know, like and trust you and want what you have to offer.
You should have a number of highly qualified leads.
And you should understand their pains, problems and challenges.
So, now it’s time for you to position your product, service or opportunity as a SOLUTION to their pain, problem or challenge…
You get paid 🙂
(Of course, you need to have an irresistible offer in place to be able to effortlessly convert your leads into sales and signups. That’s fairly easy to do, and I’ll talk about that in another training video soon!)
But for now…
Just go out there and get started.
FOCUS on building your audience, every single day.
Make sure they are targeted.
And create content that Entertains, Engages and Educates.
Remember, this is a journey and we’re with you every step of the way…
~ Gavin Mountford & The Networking Superstars
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