(Video) Attraction Marketing Vrs Active Prospecting: What’s The Difference?
Ever heard of Attraction Marketing before?
You probably have.
But, if you haven’t… let me explain.
Attraction Marketing is when you have leads and prospects coming to you to ask if they can join your business or buy your products, rather than you having to chase, pester or bug them only to be told “no” over and over again.
It’s kind of the Holy Grail of online network marketing.
And it sounds great doesn’t it?
Having people who are already pre-sold on you, coming to you to ask if they can sign up or buy whatever you’re offering.
Having coached hundreds of network marketers over the years and trained thousands… I can tell you that Attraction Marketing is NOT as easy as it sounds.
Watch The Attraction Marketing Vrs Active Prospecting Training (09:16)
See: Most network marketers just cannot make it work.
They post content on social media just like they’ve been told to do…
- Before and after shots…
- And more…
But NOTHING happens.
And all they hear are crickets.
And on the rare occasion you post something that gets a few people saying “yes please”, “me please”, “definitely interested”…
When you actually follow up with those people they can’t even remember what you were talking about.
Yet alone be interested.
And you’re back to square one.
So why’s it so hard?
Because Attraction Marketing is just one type of marketing.
There’s also a second type of marketing…
And it’s called Active Prospecting.
And if Attraction Marketing is the PULL, then Active Prospecting is the PUSH.
See, before Attraction Marketing will work for you… you need to:
==> Know exactly who your target market is.
==> Know what their pains, problems and challenges are.
==> Know how and where to find them.
==> Build an audience of the right people who know, like and trust you.
The you need to:
==> Know how to create content that causes them to take action.
==> And know how to make your offer irresistible.
And the only way you get to achieve the above is through Active Prospecting.
Because when you’re actively prospecting… you’re building relationships.
You’re asking questions…
You’re contacting people…
You’re finding out about what people struggle with so you can position your product, service or opportunity as a solution later.
And as you do this, you build an audience of people who know, like and trust you!
If you’re sick and tired of struggling in your business… then chances are, you’re just posting and hoping and not doing the second part of the process.
See, in order to succeed with online network marketing you need to have both the PUSH (Active Prospecting) and the PULL (Attraction Marketing) in place.
And when you do, exciting things start to happen 🙂
This video is so helpful and clarifying, Gavin. I love the way you have defined the 2 styles of Active Prospecting and Attraction Marketing and tied them together.
Great to see you Sonya, and glad you enjoyed the training 🙂